Providing a voice for the home appliance industry in Europe – the European Committee of Domestic Equipment Manufacturers

BEAMA launches Electrification by Design Report


BEAMA has recently launched its "Electrification by design" report that makes a case for market integration at a regional level to ensure a co-ordinated business to business approach is taken towards developing the flexible energy system required for electrification. 

The trade association represents over 200 manufacturing companies in the electrotechnical sector, the organisation has significant influence over UK and international political, standardisation and commercial policy.

BEAMA identifies six key market design imperatives. To them, they are all crucial to
success, and each needs to be considered in the context of a critical path to electrification.


The six market design imperatives:

Electrification is a national need, but optimised, flexible energy systems will be delivered by regions and zones empowered to identify the most appropriate paths.

Integrated and innovative finance packages are essential for market transformation.

The supply chain must have sufficient capacity to promote sustainable growth.

Consumers need confidence that services, systems and devices form part of a structured consumer journey.  We need to navigate a critical path to electrification and decarbonisation.

Demand Side Response needs concurrent and planned development of regulation, technology and markets.

New and innovative ways of purchasing and providing energy services will emerge.

Last but not least, one of the recommendations of the report is linked to smart and connected homes. BEAMA says: 

"Give consumers reasons to use and share their energy data to inform big decisions about energy efficiency and network management. Make smart devices, systems and services interoper able so consumers are free to follow a diverse and bespoke ‘smart journey’ that suits their individual needs"

The recommendations did not remain unnoticed by CECED's Smart Living and Competitiveness Manager, Sanne Goossens. She said: “When it is considered that appliances make up 40% of household electricity consumption, the potential savings generated through the use of smart appliances can be significant, not just for the user but also for the electricity system and BEAMA’s full mix scenario takes this into consideration.”

In conclusion, the association's Director-General, Paolo Falcioni added that “BEAMA’s report perfectly summarises how the energy market of Europe should look like in the near future". He continued by saying: "I could not agree more with the fact that when making a choice, the consumer should see well-defined benefits providing a sustainable lifestyle, comfort and key solutions to environmental challenges."

Read the report here