Providing a voice for the home appliance industry in Europe – the European Committee of Domestic Equipment Manufacturers

Vision Launch

14/04/2015 - Lift off for Home Appliance 2025 Vision

Industry leaders from the home appliance industry in Europe launched on 14th April 2015 a ‘call to action’ on jobs, growth and competitiveness towards European policymakers. Their proposal, entitled “Home Appliance 2025”, sets out a series of policy asks, as well as highlighting the current contribution of home appliance manufacturing to Europe and the drivers and inhibitors of business growth in the EU.

Launch Deliverables

Want to know how many people are employed by the Home Appliance Industry in Europe?

Or the sector's level of investment in research and development? 

How much it contributes in taxes? 

Find it here.

Home Appliance 2025 - the people

Dr Reinhard Zinkann, CECED President, Executive Director and Co-Proprietor, Miele & Cie KG

"Help our industry achieve our vision. Help us promote jobs and growth".

Esther Berrozpe Galindo, President Whirlpool EMEA & Executive Vice-President Whirlpool Corporation

"We hope to establish a new dialogue with policy makers".


Hakan Bulgurlu, CEO of Arçelik

"We need to accelerate economic growth and promote engineering skills".

Dr Dochul Choi, Senior Vice-President of Samsung

"There have been enormous improvements to the design and sustainability of appliances".

Dr Karsten Ottenberg, CEO of BSH Hausgeräte GmbH

"Make the connected home a reality in Europe".

Roundtable discussion

Vicky Ford, Member of the European Parliament, Chair of the Internal Market and Consumer Protection Committee

"Economic growth, the first priority for Europe".

Sirpa Pietikäinen, Member of the European Parliament, Economic and Monetary Affairs Committee and Environment, Public Health and Food Safety Committee

"Important: partnership between industry and policy makers".

Despina Spanou, Director Consumers, DG for Justice and Consumers, European Commission

"REFIT helps European Commission assess legislative proposals".

Maximilian Strotmann, Communication Advisor, Cabinet of Vice-President Ansip, European Commission

"Member states also have a strong role in education and market surveillance".

Colette Maloney, Head of Unit, Smart Cities and Sustainability, DG for Communications Networks, Content and Technology, European Commission

"Being first in developing standards for connectivity of home appliances vital".

Paul Hodson, Head of Unit Energy Efficiency & Intelligent Energy, DG Energy, European Commission

"How can we speed up the penetration of energy efficiency appliances?"

Antti Peltomäki, Deputy Director-General, DG Growth, European Commission

"A need to raise the level of investment in Europe".