Industry leaders from the home appliance industry in Europe launched on 14th April 2015 a ‘call to action’ on jobs, growth and competitiveness towards European policymakers. Their proposal, entitled “Home Appliance 2025”, sets out a series of policy asks, as well as highlighting the current contribution of home appliance manufacturing to Europe and the drivers and inhibitors of business growth in the EU.
At the launch event, attended by senior representatives of the European Parliament and the European Commission, five Industry leaders called for policy action in four specific areas to help achieve their 2025 vision to be “an innovative home appliance sector in Europe enabled to advance sustainable lifestyles, achieve global leadership and provide skills and growth”. These included:
Said Dr Reinhard Zinkann, CEO of Miele and President of CECED, who addressed the event alongside the CEOs of Arçelik, BSH Hausgeräte GmbH, Samsung and Whirlpool EMEA: “We hope our ‘Home Appliance 2025: Call to Action’ can act as a catalyst for an ongoing dialogue with the European Commission, the European Parliament and other stakeholders on how to maintain and maximise the benefits home appliance manufacturing provides to the European economy and the lives of all its 500 million citizens.”
Said Mr Antti Peltomäki, Deputy Director-General of Internal Market, Industry, Entrepreneurship and SMEs DG at the European Commission: “Securing jobs, growth and competitiveness in the European economy over the next decade is a priority for the European Commission. Dialogue with industry stakeholders, such as the home appliance manufacturing industry, is important in this context”.
Home Appliance 2025 is backed by 19 major European employers: Arçelik, Ariston Thermo Group, BSH Hausgeräte GmbH, Candy Group, Daikin, De’Longhi, AB Electrolux, Gorenje, Indesit Company, LG Electronics, Liebherr Hausgeräte, Miele & Cie. GmbH & Co., Panasonic, Philips, Samsung, Groupe SEB, Vestel, Vorwerk and Whirlpool.
Dr Reinhard Zinkann, CECED President, Executive Director and Co-Proprietor, Miele & Cie KG
Esther Berrozpe, President EMEA & Executive Vice President Whirlpool Corporation
Hakan Bulgurlu, CEO of Arçelik
Dr Dochul Choi, Senior Vice-President of Samsung
Dr Karsten Ottenberg, CEO of BSH Hausgeräte GmbH
Vicky Ford,Member of the European Parliament, Chair of the Internal Market and Consumer Protection Committee
Sirpa Pietikäinen, Member of the European Parliament, Economic and Monetary Affairs Committee and Environment, Public Health and Food Safety Committee
Despina Spanou, Director Consumers, DG for Justice and Consumers, European Commission
Maximilian Strotmann, Communication Advisor, Cabinet of Vice-President Ansip, European Commission
Colette Maloney, Head of Unit, Smart Cities and Sustainability, DG for Communications Networks, Content and Technology, European Commission
Paul Hodson, Head of Unit Energy Efficiency & Intelligent Energy, DG Energy, European Commission
Antti Peltomäki, Deputy Director-General, DG Growth, European Commission